What Is Beautifull
The Problem
The food supply in this country is filled with a lot of fake and bad food. This is at the root of a chronic disease crisis of epic proportions. It’s just not easy for people to eat healthy food—and enjoy it.
What is Beautifull?
Beautifull provides tasty, healthy and convenient prepared food that is fresh, natural and whole.
Value Proposition
Eating Beautifull food is like having your own private chef who is a nutrition expert.
Differentiation
The food we serve you tastes great—and it’s healthy.
Inspiration
We are inspired to make the best food you can eat, leading with taste to deliver health and happiness.Our food makes what you should eat into what you want to eat.
Organizing Principle
Food Matters
Ingredients + Preparation = Taste + Health
Tasty: Beautifull food is prepared by extraordinary chefs whose work has been greeted with rave reviews.
Fresh: Beautifull food is from real ingredients and prepared daily.
Real: Beautifull food is made from natural, hormone / steroid / antibiotic / additive-free, ingredients.
Low Glycemic: Beautifull food seeks to deliver the lowest glycemic load possible. No refined sugars or grains.
Nutrient Rich: Beautifull food has high nutrient density per calorie and dish.
Fiber Rich: Beautifull food has high dietary fiber. Health and fiber consumption are directly correlated.
Whole: Beautifull ingredients are in their closest state to nature and without preservatives.
Convenient: Beautifull food, packaging and delivery makes it easy to eat well, time and time again.