The Story

Beautifull was founded by Eric Greenberg, a successful entrepreneur who reached a point in his life when he suddenly realized that he had focused more on his business interests than his own personal health.

Wanting to feel better and have more energy without resorting to a diet plan, Eric decided to make some changes. He assembled a team of professionals — a chef, a nutritionist, and a doctor — to help put him on the path to wellness.

As he began to implement the changes they suggested, Eric discovered a direct connection between eating right and feeling great. He realized that healthy eating wasn’t just about counting calories, and it certainly wasn’t about making painful sacrifices or giving up good taste or enjoyment. In fact, it was about choosing the right foods, and not budging an inch on flavor or quality.

A Changed Man

Eric’s journey changed his life. He lost 60 pounds and gained a new sense of energy and vitality, but more importantly: he became passionate about helping others do the same.

He began to envision a company that would allow people to eat sumptuous, nutritionally balanced meals without incurring the expense of a personal chef.

Eric began reaching out to experts who were outstanding in their fields — chefs, nutritionists, doctors, retailers, restaurateurs, and artisans — and invited them to help him build a company that would bring fresh, natural, insanely delicious food to as many people as possible.

A Company is Born

Today, Beautifull is fulfilling Eric’s vision of creating freshly prepared food that is both healthy and delicious. Our kitchen is staffed with people who are passionate about combining premium ingredients with the methods and techniques that result in food you love to eat.

Beautifull customers are now experiencing what Eric did — they’re feeling better and living life to its fullest — and doing it while eating well every single day.